
The Apprentice
Client: Freemantle/BBC
Brief (2019 – 2026)
Themes included: Theme Parks, Video Games, Virtual Showrooms, Escape Rooms, Virtual Pop Star, and a forthcoming TBA episode.
Briefing venues have included Samsung HQ, The Outernet, Thorpe Park, and Frameless.
Response
With the audience experience front of mind, we have created dynamic briefing films designed to look cinematic on television while maximising the visual and spatial impact of each unique venue.
Over the past 7 years, the team has developed tasks and produced all related content from fully functioning and playable video games to a 4D cinema experience at Thorpe Park.
We often appear on camera to guide the candidates and have to working to exceptionally tight turnarounds, we deliver fully edited or playable final outcomes overnight so they are ready for the candidates’ presentations at 6 a.m. the following morning and for presentations to both industry professionals and The Apprentice boardroom.
Outcome
Two of our episodes rank among the Top 10 most popular episodes in the 20-year history of The Apprentice, highlighting the enduring impact and viewer engagement of our work.
Its made us the Studio of choice for the BBC.